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What is CRM?

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

What are the objectives of CRM?

With the collected customer data CRM technology will help your company gain better knowledge of your customer’s needs, wants, behaviors and insights allowing you to give them an overall satisfying experience. Customer satisfaction is the primary objective of CRM but a CRM system also aims to improve the efficiency of your business’ work team by simplifying many tasks and even eliminating many redundancies and by giving your team accurate and up to date customer data they can now attend to customer queries and concerns faster, boosting productivity and customer satisfaction. On the marketing side, a CRM can improve the effectiveness of your company’s marketing endeavors. Because you have every interaction with your customer recorded, you can use that data to improve your communications towards customers. With a more personalized customer engagement and effective marketing campaigns your business can reap what you sow, seeing a boost in sales and customer retention.


Life made easier with CRM

Improved customer engagement and retention is just the tip of the iceberg with a CRM system. A CRM system keeps track of everything within your organization, every employee will benefit from a CRM system because they get a clear overview of all the tasks within the company and all the information needed to complete such tasks allowing easy collaboration across the whole company resulting in improved efficiency and productivity in a single work day. The collaboration a CRM system can provide is not only limited to the office, because with mobile CRM your team can interact and collaborate with one another, and more importantly accommodate customers even if they’re not physically inside the office. As you go along with your operations, collecting customer data as you go. The data you’ve been collecting can be used by your CRM system to deliver detailed and comprehensive reports and analytics, giving your decision making a firm and trustworthy foundation.


What will my business look like with CRM?

The strategies you have for your business can be efficiently and effectively implemented by the whole company . As you know a CRM system enables everybody in your company to collaborate better, through shared information and a comprehensive overview of all tasks. With this system you can easily distribute the necessary information your company needs to successfully follow the guidelines of your business strategy.

Your staff has more time to work with customers. A CRM system can get rid of redundant tasks, and administrative tasks through automation. Tasks like manually collecting data, reporting, forecasting, lead generation, recording, etc. can be simplified or streamlined. Collecting data throughout, giving you and your team not only more time but more knowledge to work with.

Sell faster, sell smarter. A CRM system can help provide you with smart and effective sales efforts by giving you successful sales and marketing integration, and a good grasp on customer knowledge. A CRM system will enable you to find the most suitable target market and it will give you the proficiency you need to prove to your customers that your product/service is what’s best for them.

Customers keep coming back for more. With a CRM system your business can not only attract customers but more importantly retain customers. Nowadays customers have so much choices and alternatives when choosing a product or service but one thing is always the same, customers want to have a great experience. By giving your customer a great customer experience it shows them that they are valued, and shows them that they can’t get that kind of experience anywhere else.


How does it help my business?

SugarCRM for Every Department
By now, you know that CRM can help your business. But what you may not know is just how exactly CRM is used for every department. Let’s look at how these departments benefit from using CRM.

What is CRM?

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

What are the objectives of CRM?

With the collected customer data CRM technology will help your company gain better knowledge of your customer’s needs, wants, behaviors and insights allowing you to give them an overall satisfying experience. Customer satisfaction is the primary objective of CRM but a CRM system also aims to improve the efficiency of your business’ work team by simplifying many tasks and even eliminating many redundancies and by giving your team accurate and up to date customer data they can now attend to customer queries and concerns faster, boosting productivity and customer satisfaction. On the marketing side, a CRM can improve the effectiveness of your company’s marketing endeavors. Because you have every interaction with your customer recorded, you can use that data to improve your communications towards customers. With a more personalized customer engagement and effective marketing campaigns your business can reap what you sow, seeing a boost in sales and customer retention.


Life made easier with CRM

Improved customer engagement and retention is just the tip of the iceberg with a CRM system. A CRM system keeps track of everything within your organization, every employee will benefit from a CRM system because they get a clear overview of all the tasks within the company and all the information needed to complete such tasks allowing easy collaboration across the whole company resulting in improved efficiency and productivity in a single work day. The collaboration a CRM system can provide is not only limited to the office, because with mobile CRM your team can interact and collaborate with one another, and more importantly accommodate customers even if they’re not physically inside the office. As you go along with your operations, collecting customer data as you go. The data you’ve been collecting can be used by your CRM system to deliver detailed and comprehensive reports and analytics, giving your decision making a firm and trustworthy foundation.


What will my business look like with CRM?

The strategies you have for your business can be efficiently and effectively implemented by the whole company . As you know a CRM system enables everybody in your company to collaborate better, through shared information and a comprehensive overview of all tasks. With this system you can easily distribute the necessary information your company needs to successfully follow the guidelines of your business strategy.

Your staff has more time to work with customers. A CRM system can get rid of redundant tasks, and administrative tasks through automation. Tasks like manually collecting data, reporting, forecasting, lead generation, recording, etc. can be simplified or streamlined. Collecting data throughout, giving you and your team not only more time but more knowledge to work with.

Sell faster, sell smarter. A CRM system can help provide you with smart and effective sales efforts by giving you successful sales and marketing integration, and a good grasp on customer knowledge. A CRM system will enable you to find the most suitable target market and it will give you the proficiency you need to prove to your customers that your product/service is what’s best for them.

Customers keep coming back for more. With a CRM system your business can not only attract customers but more importantly retain customers. Nowadays customers have so much choices and alternatives when choosing a product or service but one thing is always the same, customers want to have a great experience. By giving your customer a great customer experience it shows them that they are valued, and shows them that they can’t get that kind of experience anywhere else.


How does it help my business?

SugarCRM for Every Department
By now, you know that CRM can help your business. But what you may not know is just how exactly CRM is used for every department. Let’s look at how these departments benefit from using CRM.