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5 Sure Fire Ways to Improve CRM System Implementation

Friday, 22 April 2016 / Written by  / Be the first to comment!

The sales world we live in today is data-centric and we all know how exhausting it is to go through what seems like an ocean of never ending customer data. But it’s no secret that Customer Relationship Management (CRM) is a very essential tool in order to fully grasp, organize and control the critical data needed to close deals and increase your company’s efficiency, productivity and growth.

But this doesn’t mean that when you apply CRM software, your company will be magically transformed. Proper CRM system implementation should be practiced in order for your company to feel the full advantages of CRM software. But don’t worry because the CRM systems of today have improved tremendously from years back. Now they’re a lot smarter and more user-friendly in a sense that there are more ready-to-use solutions. All that’s needed for the users is to be updated and to properly implement it to their company.

1. Your CRM System’s Best Friend is Integrated Technology

Technology has always played a key role when competing in the business world. It makes communication between the company and its customers so much easier and so much faster. Technology leads to better communication and good communication between companies and customers is very important because it allows the customer to speak their minds about their needs and wants, which then allows the companies to provide value for their customers.

Using technology and successful CRM implementation together would make your business more efficient and productive. It will allow you to be updated on what your customers are into and what would satisfy them and when competing with other businesses this is a competitive advantage.

CRM system implementation and technology go hand in hand, because through technology the distance between the company and the customer is erased. Companies can allow their customers to access what the companies provide and the company can know whether the customer is satisfied with the product/service.

2. Get Social

You can find nearly all your customers on social media, since almost everyone in the world is on social media, 2.1 billion people to be exact. All these can be potential customers it’s just a matter of finding them. Social media pages has the information you need, here you can view the person’s interests and insights through the content they share, which contributes to more information for you to keep providing value for them.

Millions of tweets are being posted every day and a lot of these are customers talking about products and brands. Customers find it attractive when a company or brand replies to their messages. It builds relationships, especially if the replies are fast and meaningful. When a strong connection is built through social media it enables a company to gain insights of your customer’s interests and this will strengthen the customer network. This is the time when sharing updates, events and promotions of your company will be easily understood by the customer since a connection is built. You listen to them and they’ll listen back.

3. Your Data Should Always Be Fresh and Organized

As it turns out, data is like a double edged sword in a lot of business processes today, be careless with your data by leaving it unattended or out-of-date you can find yourself trying to dig out of a hole you unknowingly made yourself, on the other hand keep your data updated and take care of it and you’ll find yourself running an organization very smoothly.

New data is being added to systems around the world at very fast rates and its imperative that businesses also realize that data changes. Customer data changes rapidly, so if you fail to maintain it you might find that much of it is useless within several years. A lot of money and time can be wasted when you use expired data, like if the person you are contacting changed his/her contact details like phone numbers, email addresses and social media account or even worse if that person has already passed away. Useless or bad data can compromise many different parts of your organization like sales, marketing and development.

It is possible to keep your database up to date by ensuring that you check client details regularly, updating your records as soon as you become aware of changes. Centralizing your data enables you to update just one location with all your files there, have an overview of the data with organized names and information and the most important thing you can probably do is just have a disciplined approach when it comes to your data.

4. The Cloud is the Right Option

I know it’s tempting to host you CRM solutions on site where you feel it’s safe but there are many benefits in cloud hosted CRM. One of the most important is that you and your employees have access to your customer’s data and you can manage relationships while on the go. Because the business world we live in today has become so fast and active. We get to have even just a little bit of stability when we’re able to connect with everyone no matter how frantic things get.

Using cloud based-CRM services can become a competitive advantage. Because using cloud means no need for an infrastructure. Instead train employees and deploy projects over the internet, deducting costs in two major areas labor training and project management. Accessibility to the data will be available all the time since it’s stored in the cloud, so your company’s different teams will be able to work with each other no matter where they are 24/7. This is extremely helpful for virtual workforces and multinational organizations.

Your Cloud CRM will make easy work of the communications and streamline your workflow process of your company. As a result, you can maintain a steady communication channel between different teams of your organization. This guarantees your organization will never have an employee wondering what’s happening around the organization.

5. Training employees the best practices for CRM implementation

Effective employee training is one of the biggest contributors to your successful CRM implementation. If the people working with the CRM software are not fully comfortable using the system then you’re just wasting your time and money. Studies show that companies who spend more on employee training return higher profit margins, so it’s worth the time and money to focus on effective employee training.

Properly training employees to successfully implement CRM will help them adopt the system better and feel more comfortable with it. As a result, this should motivate them and feel more eager to use the CRM software.

The training of employees shouldn’t be limited to just a few classes. You should make sure that your employees are provided with an extensive, in-depth training program on the software. This will also give them improved knowledge of all the features and capabilities. Simply put without proper training much of the CRM software’s potential is likely to remain untouched.

When your employees are trained effectively and when they have a good grasp on the CRM implementation best practices, this means they are familiar with everything about the system, only then will problems such as software bugs, compatibility plugin issues , etc. will be so much more easier to be located. It’s much less expensive, less time consuming and less disruptive to business when your staff can discover problems as early as possible. This is why proper knowledge and training about the software is necessary, in order for your employees to operate with the full potential CRM systems can bring.

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